Art Dept is a 360º studio specialising in CREATIVE DIRECTION, CULTURAL INSIGHT, and BRAND STRATEGY.






As a publisher Adam has made an indelible imprint on global culture. Founder of the hugely influential publications SlamxHype and The New Order Magazine, Adam heralded a new era for global streetwear media in the 2000s.


Returning to publishing after a series of creative direction roles, Adam launched Index Magazine and Art Paper in 2020 and Island Magazine in 2021.

One of New Zealand’s most prolific art directors, Sara has produced work for …..


As the designer behind both Index and Island magazines, Sara is reshaping the visual language of Aotearoa, both editorially and for brand partners.

Yasmine …

A brand strategist and creative with
a decade of international experience, Jack has held senior creative roles at the world’s top cultural publishers and cutting edge agencies.


At companies like Condé Nast,
i-D Magazine, Dazed Media and Metallic Inc he’s executed campaign strategies and creative direction for an iconic list of brands, from Nike to Gucci, Burberry to Bumble.

Art Dept is a 360º studio specialising in creative direction, cultural insight, and brand strategy. Founded in 2021, the studio is the creative force behind Index Magazine, Island Magazine & The Art Paper.


Our goal is to convert cultural authenticity to brand advocacy. As publishers, creatives and editorial experts we trade in culture — meaning we understand cutting-edge audiences better than anyone else.

From fashion to art and design, we ensure that our campaigns land with relevance for culturally intuitive brands and their communities.


From integrated storytelling to events our partnerships convert authenticity into advocacy, and with our international readership, we’re able to unlock culturally plugged-in audiences locally, regionally, and globally.